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Google’s Hard Stand on Content Farms

Many speculate about the way Google’s algorithm ranks web content, but no one can truly be sure.  It’s like eating your great aunt’s fruit cake every Thanksgiving.  Your brothers and sisters are all trying to guess what’s inside of it (fruit? poison?) but no one has any idea and we all know Great Aunt Barbara isn’t going to tell.  Unlike the extreme secrecy of Aunt Barbara’s fruit cake ingredients, every once in a while Google lets the common man get a peak at the inner workings of the secret algorithm.  About a month ago Google publicly announced that it updated its search algorithm so that high quality pages would receive higher search rankings. continue reading   

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  • posted: Apr 13 2011
  • author: DJ
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Maximizing a Brand Experience-Online and Off

A consumer used to experience or engage with a brand by purchasing a product in the store or looking at an advertisement in a display window.  In the digital age, B2C relationships have become much more complex.  Today consumers can get the latest product news on a Facebook page or even follow what the CEO of a company has to say on Twitter.  The difference between the leading companies and the lagging ones is a consistent brand experience, both online and offline. continue reading   

Social Media Tips

Social media is one of the most rapidly changing and adapting fields in business today.  With that in mind, we thought it would be beneficial to show you a couple of articles that will help you get the most out of your social media marketing.

Mashable Article

Want to increase engagement on your Facebook page.  Check out the best days and times to post to maximize the amount of impressions your brand makes. continue reading   

+1: A Competitor of the Facebook “Like”

Background

+1 is Google’s attack on the Facebook “Like”.  This new feature allows you to get recommendations from your friends, family and contacts right in your search results.  Similarly, if you find a worthwhile site, you can give it your stamp of approval by applying a “+1” to that site for all of your friends to see.

The +1 function is based on personal relevance.  You get recommendations from people you trust – those in your Google contacts.  You get the information at the right time – when you are searching for it.  And finally, you get the recommendations in a convenient and friendly format – your search results. continue reading   

Facebook’s Latest Feature

Yes, Mark Zuckerberg has found yet another way to combine every feature you could ever want into Facebook.  The latest update came on March 24th in the form of Facebook Questions.  There were already many social-question websites where users could ask questions of people that they didn’t know (see previous blog post – The Social Question and Answer Site).  However, there were no sites that allowed a user to pose questions to his/her friends.  Facebook, as it always does, is filling that void. continue reading   

How your customers are like Eskimos

You might have heard that the Intuit or Eskimos have hundreds of variations for the word snow. Whether referring to snow on the ground ‘aput’, falling snow ‘gana’, or drifting snow ‘piqsirpoq’ the popular urban legend alleges that the Eskimos have an unusually large number of words for snow. So how does this relate to your customers? It’s simple, your customers, like the Eskimos are using more search terms variations than ever before to find the products and services you offer. continue reading   

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  • posted: Mar 23 2011
  • author: DJ
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In Case You Missed It

We have a lot more traffic to our blog now than when we started, so here are a few great posts that you might not have seen:

What do you think? We love to hear your thoughts.

 

Don’t Tell Me, Show Me

When I see a video clip on a website, it excites me and I want to click on it.  I know that sounds a bit childish, but it’s true.  It doesn’t matter if I’m watching a clip about a new Porsche model or cat food, I just want to watch.  The use of video can differentiate the user experience and create a personal touch that even the best copywriting cannot match. continue reading   

Don’t Get Bounced

Oh bounce rates…nobody wants ‘em – everyone has ‘em.  For those who are unfamiliar with the term, a bounce rate represents the percentage of visitors to a website who leave directly from the entrance (landing) page.  Bounce rates vary from industry to industry, but, by and large, a 50 percent bounce rate is average.  Anything below 40 percent is great and anything over 60 percent should seriously be looked into. continue reading   

Social Shopping

There was once a time when the idea of online shopping was new and revolutionary.  Those days are long gone.  However, there is a new trend in online shopping that could drastically change the way consumers and marketers interact.  Lately, marketers have found that requiring separate customer registrations for each e-commerce site actually hurts engagement and conversion rates.  Studies show that 75 percent of online buyers will leave a retail site if forced to create a new account.  And 19 percent of those who do fill out the registration use incomplete or incorrect information.  That leaves just 6 percent of people who truthfully complete the entire registration process!

This poses some very serious problems for marketers.  The solution…social sign-on. continue reading   

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