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Week in Review: Volatile Stock Market and Facebook’s Phonebook Privacy Issues

Volatile Stock Market and Facebook's Phonebook Privacy Issues

 

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  • posted: Aug 12 2011
  • author: Adam

All-In-One SEO Bundle

Over the past few months at Lightfin Studios, we have been diving deep down into the world of SEO, testing and refining the latest and greatest SEO strategies and tactics. Incase you missed any of it, this all-in-one SEO blog is for you. Enjoy!
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  • posted: Jul 28 2011
  • author: Adam

Top 10 Elements of a Highly Optimized Page

Optimized Page Example

Optimized Page Example

An optimized page is the process of putting relevant keywords on your page so that search engines will be able to easily identify the topic of your page and index it properly. By tagging pages with keywords and phrases that best match the overall theme of your site, you can ensure that users will find your site when searching for content like yours. continue reading   

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  • posted: Jul 18 2011
  • author: Adam

How Web Analytics Can Grow Your Business

Websites aren’t written in stone anymore, they’re living things that need to be constantly evaluated and likely changed over time to see what’s working and what isn’t. With nearly 50% of the top 1 million websites taking advantage of Google Analytics today, no longer is web analytics just an instrument for measuring how many hits your site is getting, but a powerful tool for website owners and advertisers to see how effective their online marketing is and how attractive their products and services are. continue reading   

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  • posted: Jun 30 2011
  • author: Adam

Business Blog Case Study | lightfin.com

Here at Lightfin we’re big advocates of blogs, not only internally, but for our clients as well. That being said, we have conducted a sample business blog case study that demonstrates the effectiveness of our blog in generating and bringing in new traffic to our website. Along with generating new traffic, our blog has also effectively improved our websites visibility and prominence within the search engine results pages (SERP’s) over time. continue reading   

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  • posted: Jun 14 2011
  • author: Adam

Boost Your Likeability

Social media has been turning skeptics into believers, and the companies that are doing it right have found ways to engage with their consumers, create a brand personality, and solve customer service issues.  Unfortunately, not all companies are doing it right.  The failed attempts, however, are not due to lack of effort or enthusiasm on the social media front.  Instead they are due to a lack of understanding of essence of social media marketing.  Social media is not just about writing content and posting on a frequent basis.  Social media is about participating in a discussion and developing an open dialogue between brands and customers.  Businesses that share, communicate, add value, and most importantly – listen, truly understand the power and revolutionary implications that social media can have on customer interactions. continue reading   

Don’t Overlook Your Inbound Marketing

Advertising and marketing have always been thought of in an outbound sense.  Print/TV ads, cold calls, and email blast will get consumers’ attention, right?  Well…maybe.  But before you spend outrageous amounts of money on outbound marketing, it might behoove you to take a look at your inbound marketing efforts.

Inbound marketing is what a company does internally to attract qualified leads.  Generally, inbound marketing is much cheaper than outbound marketing, and some marketers would argue that in today’s digital world, it is more effective as well.  Unlike outbound marketing, inbound marketing is not a one time expense; it’s an ongoing investment that must constantly be updated to stay current.  You should optimize your online efforts to take advantage of three different components of inbound marketing: continue reading   

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What is a QR Code?

A QR code, short for quick-response code, is a specific matrix barcode that can be scanned and read by a smart phone application.  A QR code can be encoded with text, a URL, or other forms of data. continue reading   

Beware, You’re Being Judged

Social sites have become some of the most popular and frequently visited sites on the web.  Therefore it is only seems right that Google should start incorporating the activity on these sites into search results.  Fear not, Google has done just that.

It all comes down to social authority. As creepy as it may sound, Google has a way of knowing who is a “trusted source” on Twitter.  When searches are done through Twitter to find users, the trusted users will rank highest.  But Twitter authority goes even further than that.  If a highly trusted Twitter user tweets a URL, that URL gets a boost in its search ranking.  Your social authority not only encompasses the original content you tweet but also secondhand content. continue reading   

The Power of Social Recommendations

There have been many critics of social media since its inception, but I think it’s safe to say that social media has proven its worth – and it turns out most marketers would agree.  According to a poll from Effie Worldwide and Mashable, 70 percent of marketers plan to increase their social media budget by more than 10 percent this year.  Respondents also said that social media would take up approximately 12 percent of their total marketing budget, a surprisingly large amount considering that TV was projected to take up 13 percent of the budget. continue reading   

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